3D Architectural Renderings - what are they?

3D architectural renderings are a form of computer generated artwork. Their production bears almost no relation to traditional architectural, hand painted artwork. Instead of painting objects such as walls and furniture they are constructed inside a virtual 3D scene by an entirely new kind of artist. A traditional architectural artist would choose a viewpoint, paint a wall in a colour and add tone to simulate lighting. A 3D artist creates a 3D wall, adds a paint material to it and then a 3D light to create the effect. The viewpoint that the 3D artist creates is from a 3D camera, which can be moved to adjust the scene. When the scene looks right the 3D artists "renders" the scene, which could take minutes to hours of unattended computer time. The workflow is completely differently and the benefits are unique

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